Coca-cola, marketing extraordinaire.

In my own personal quest to become a marketing extraordinaire, I often take notice to the sly schemes posed by many big name corporations. Today, while shopping the local Shop-Rite, I came across yet another way that companies are downsizing their products while managing to maintain their revenues. The Coca-Cola Company is one of these companies, completely revamping its product to be more "convenient"for the consumer and less costly to the distributor.


As many of you may or may not know, I am an avid Coke drinker. Disgusted by Pepsi and all products manufactured under that name, I now have yet another reason to cling to my beloved Coke. The new Coca-Cola 2 liter bottles (pictured below) mostly certainly do not hold 2 liters. The new bottle which is both shorter and more narrow than most conventional 2 liter bottles, cannot in anyway hold the same amount of fluid as the old bottles.





Both intrigued and humored by this, I decided to seek out Coke's reasons for the switch. Published clearly on the website, Coke claims that the new bottle is reminiscent of the glass bottles from earlier days...whatever Coke. You don't have to fib, I will still purchase your products alongside your many other unwitting and completely oblivious customers.



-Shanique.