Nike, everyone?

So today after watching "SWOOSH! Nike's Rise to Greatness" and being dragged around by my boyfriend in search of a pair of your shoes. I have decided that Nike should most definitely be added to the small list of marketing geniuses in this world. With a vast empire that reaches all markets, I have to say DAMN Nike you are quite amazing.

While I am in no way an avid sneaker wearer, the wide range of people that utilize Nike products are astounding. Fitness freaks, hip-hop sneakerheads, grungy skateboard kids, and basketball fanatics all don the famous swoosh. It also helps that huge names like Michael Jordan, Tiger Woods, and my personal favorite Lebron James all endorse the Nike Brand.

And while Lebron, supports the brand mostly because he gets paid millions to do so. Nike, in my opinion is sustained by one group, and one group only, sneaker heads. Maybe that is why my interest in Nike has substantially grown recently. Amazingly cute and sexy boys in blazers and dunks, give this brand an image that is virtually unattained by any other brand. Perhaps Nike, this is your plan: to place wonderfully cute boys in sneakers to peak the interest of non-sneaker wearers like myself. And if this is so...I must say it is working.

-Shanique.